CNN International will launch a new program offering a unique window into the dynamics of African business both on and off the continent. ‘CNN Marketplace  Africa’ sits down each week with the major players changing the face of African enterprise and revolutionizing the commercial landscape. Hosted by Robyn Curnow, CNN’s South African correspondent, ‘CNN Marketplace Africa’ will air every Wednesday at 10.45pm East African Time, as well as weekend repeats on Saturday and Sunday.

‘CNN Marketplace Africa’ extends CNN International’s existing programming focused on Africa, including ‘African Voices’ and ‘Inside Africa’, Developed in response to increasing interest in the continent, the new program also builds on the successful ‘Marketplace…’ franchise, which began with the launch of ‘CNN Marketplace Middle East’ in 2007.

“We want to go beyond the pure numbers, and showcase for our international audience the new technologies, business solutions and trends redefining African business,” said Kim Norgaard, CNN’s Johannesburg bureau chief. “African business is becoming increasingly influential in international trade and investment, and we hope this show will be the home for big names driving African commerce forward. We’ve already had a great response from some of Africa’s leading business thinkers.”

The show originates from CNN’s Johannesburg bureau and will regularly be on-location around the continent. ‘CNN Marketplace Africa’ will also harness the network’s global presence to reach top African business minds located not just within Africa, but around the world.

This new addition adds to CNN’s arsenal to address markets that are largely seen as the last frontier and are getting significant attention from within and outside Africa.  Other international networks increasing coverage in the region include BBC, MSNBC Africa, and Bloomberg.